Apple's smartwatch to go in mass production in July
Taiwan's Quanta Computer Inc will start mass production of Apple Inc's first smart watch in July, a source familiar with the matter said, as the US tech giant tries to prove it can still innovate against rival Samsung Electronics Co Ltd.
The watch, which remains unnamed but which company followers have dubbed the iWatch, will be Apple's first foray into a niche product category that many remain skeptical about, especially as to whether it can drive profits amid cooling growth in tech gadgets.
The production will be a boost to Quanta, given that its work for Apple till now has focused on laptops and iPods, product lines that are in decline. Quanta's role though is likely to raise questions about what involvement Hon Hai Precision Industry Co, one of Apple's biggest suppliers, will play in production.
While the watch is widely expected, the start date of its mass production and the extent of Quanta's involvement were not known until now. Mass production will start in July and the commercial launch will come as early as October, according to the source and another person familiar with the matter.
Apple will introduce a smart watch with a display that likely measures 2.5 inches diagonally and is slightly rectangular, one of the sources said. The source added that the watch face will protrude slightlythe band, creating an arched shape, and will feature a touch interface and wingless capabilities.
The source said Apple expects to ship 50 million units within the first year of the product's release, although these types of initial estimates can be subject to change. The watch is currently in trial production at Quanta, which will be the main manufacturer, accounting for at least 70% of final assembly, the source said.
Like many other smart watches, Apple's watch will be able to perform some functions independently, but tasks messaging and voice chat will require a paired smartphone, according to the source. The device will only be compatible with gadgets running Apple's iOS,its flagship iPhone, one of the sources said.
Most mainstream smart watches collect data about the user's heart rate and other health-related metrics, in addition to facilitating tasks checking e-mail and making phone calls.
A third source said LG Display Co Ltd is the exclusive supplier of the screen for the gadget's initial batch of production. It also contains a sensor that monitors the user's pulse. Singapore-based imaging and sensor maker Heptagon is on the supplier list for the feature, two other sources said.
Apple declined to comment. Quanta, LG Display and Heptagon also declined to comment.
Game-changer? Apple's move will follow on the heels of releases of similar devices by Samsung, Sony Corp, Motorola and LG Electronics Inc — gadgets that tech watchers say haven't been appealing or user-friendly enough to ignite a wave of mass adoption.
But the market is growing fast, with data firm IDC saying that worldwide shipments of wearable computing devices — a category that includes smart watches —will triple in size this year over 2013.
Apple has already dropped hints of its plans in this arena, hiring the former chief executive of French fashion house Yves Saint Laurent, a unit of Kering SA, and proclaiming that it will introduce "new product categories" this year.
Many are hoping that Apple's entry into the field of so-called smart wearable will be a game-changer that transforms the industry the company's iPhone did in 2007.
Some are foreseeing that smartphone sales, the current cash cow of the consumer tech world, will lose momentum in the years ahead as the market reaches saturation.
IDC predicts that worldwide smartphone sales will increase 23% this year, a slowdown the 39% growth of last year, and that growth will average only 12% annually 2013 to 2018.